https://www.jenzug.com/home-2 daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458320521726-NL6RKX9FNJKHELSXJ5TS/SQS_DK_carlos_0303-copy.jpg Home https://www.jenzug.com/portfolio-index daily 0.75 2022-04-25 https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558032942052-F99KKK35XC6I3LPJ0UC0/Campaign_Lifecycle+Poster_final.jpg Portfolio - Internal Change Management - Training & Artifact Established a new creative workflow for a growing design team and onboarded internal clients to the new process. To reinforce the process for current and new employees, I initiated the creation of a poster to be distributed internally. Responsibilities included writing the copy, communicating the objective to a designer, and testing the draft design and copy with a few users before finalizing. The poster was designed as 11x17 so it could be printed in-house as needed. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558032942052-F99KKK35XC6I3LPJ0UC0/Campaign_Lifecycle+Poster_final.jpg Portfolio - Internal Change Management - Training & Artifact Established a new creative workflow for a growing design team and onboarded internal clients to the new process. To reinforce the process for current and new employees, I initiated the creation of a poster to be distributed internally. Responsibilities included writing the copy, communicating the objective to a designer, and testing the draft design and copy with a few users before finalizing. The poster was designed as 11x17 so it could be printed in-house as needed. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558031252432-4FDZDBQFXEV1NCOG8Z83/image-asset.jpeg Portfolio - What Now? Exactly! For six years I wrote and produced over 100 animated videos about big ideas, products, and complex technical whatnots. I had to dive in deep and learn quickly, which taught me to ask good and get to the point. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558111444811-QJJ73PHZZINWOZT3WQ16/image-asset.jpeg Portfolio - Hewlett Packard Worked in partnership with Tendo Communications. Wrote and produced with direct access to marketing and engineering stakeholders at HP (located internationally), working within the constraints of strict visual brand guidelines. Challenges included gaining special permission from branding for the brief use of red in the video, and working with highly technical content experts who weren’t used to marketing to retail business decision makers. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1650732618528-0UPUM7REYMQ3CNHO26TE/image-asset.jpeg Portfolio - Spring 2020 Fundraising Campaign - Jubilee Women's Center Developed “She’s On Her Way” as a Spring fundraising campaign that included a website header image & home page content, a series of emails, a follow-up postcard (pictured), and social media posts. In alignment with Jubilee brand messaging, “She’s On Her Way” positions program residents as empowered individuals who are leading their own journey out of homelessness. Donors are positioned as supporters, not saviors. This messaging approach was intentional and distinct from most nonprofit fundraising communications in that it lessens the power differential between the donor and the recipient. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558031707052-FW0WG6OBGCO6WGY0ISZ8/image-asset.jpeg Portfolio - SkyFonts Animated Video I interviewed the content experts, wrote the script, produced and directed, selected music, and chose the voice over actor. I pretty much did everything except illustrate and animate it. https://static1.squarespace.com/static/5ca52a9890f9046321cc4137/5cdda9cebeff7c00015234ee/5cddab94c1c75e5d13fd5748/1558031199746/ Portfolio - What Now? Exactly! For six years I wrote and produced animated videos about big ideas, products, and complex technical whatnots. I had to dive in deep and learn quickly, which taught me to ask good and get to the point. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558112972368-VA476QLCRFEMEAFCRW7Q/image-asset.jpeg Portfolio - Fidelity National Financial Video Series Wrote and produced a series of videos explaining various terms, assets, and rules of the newly formed Consumer Financial Protection Bureau. The client wanted to strike a tone that was conversational and disarming to benefit a consumer audience not familiar with industry terms and protocol. Instead of charging per video, I negotiated a bulk video package discount that secured 50% payment up front for all videos, followed by a final payment per video as they were delivered. This retainer-like incentive provided financial stability for me during a long-term project. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558034692355-PLUZ7MVJJHC34C83ZFSN/image-asset.jpeg Portfolio - Fiscal Year End Marketing Video Wrote, produced, and voiced this animated marketing video targeted toward decision makers during budgeting season. I came up with the idea after several clients contacted me about rush projects they needed to squeeze in before the end of their fiscal year. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558034690156-AVW0EWH4KSCU4FUF1QNY/image-asset.jpeg Portfolio - Is It Your Fiscal Year End? Don't Lose Your Marketing Budget! https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1558035038292-CE33AEUQ9E3NCBU1LEX7/image-asset.jpeg Portfolio - Now Hiring at What Now? Exactly! I wrote, produced, and voiced this fun video to help me find just the right person to join our team. This was shared online in various Facebook groups and throughout my network, and it attracted several dozen applicants. I selected six top applicants, then whittled it down to three, and eventually found my number one. She was perfect. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1650830787766-XTMXO3GYHV9XVF8XIVD9/image-asset.jpeg Portfolio - Donor Communication - Sticker Postcard Prior to the pandemic, Jubilee had a presence in the community in partnership with local events, small businesses, and eateries. We would set up a booth with information about our program and ways to get involved, and give away various swag items including stickers. When the pandemic shut down our community events, I pitched the idea of a sticker postcard as a way to thank Jubilee supporters while still giving them an artifact of their support. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1650837490228-QF7FRBZWBD374BQUFHJL/image-asset.jpeg Portfolio - Donor Communication - Newsletter As a development team, we wanted to redesign the newsletter to something that would stand out more in a stack of mail. It was previously designed as an 8 ½ x 11 sheet that folded into a standard #10 envelope, and we redesigned as a booklet self mailer that would grab attention in the mailbox. I pitched all the story ideas, conducted interviews with the Executive Director, residents, and program alumni, and I turned those interviews into stories. I also designed the newsletter, project managed the creative process and internal approvals, and coordinated with the print mailing house. The newsletter fit into our overall donor communication plan as a follow-up to the Spring appeal campaign, but I also produced it as a timeless collection of stories we could repurpose for any donor or group who wanted to know more about the impact of Jubilee’s program. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1650735718491-91B9MMMH8N3XHC4XKD65/image-asset.jpeg Portfolio - Fundraising Campaign Messaging Developed “She’s On Her Way” as a general donor campaign theme for Jubilee Women’s Center. Elements included a website header image, emails to donors, a follow-up postcard (pictured), and social media. In alignment with Jubilee brand messaging, “She’s On Her Way” positions program residents as empowered and leading their own progress through the program. Donors are positioned as supporters, not saviors. This approach was intentional and distinct from classic nonprofit fundraising messaging which typically creates a wide power gap between the donor and the receiver. As a development team, we continually evaluated our own messaging to ensure we didn’t perpetuate this power gap. Additionally, the “She’s On Her Way” campaign was developed with longevity and versatility in mind. When applied to specific areas of Jubilee’s program, the message could adjust accordingly for focused campaigns. For instance, “She’s On Her Way to a College Education,” or “She’s On Her Way to a New Career.” https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1650901112911-FVJPU365PLEOEXOCX8HG/image-asset.jpeg Portfolio - Social Media Video Jubilee Women's Center held a free boutique Retail Therapy Day in September for their residents during the COVID lockdown. I shot some video footage on my iPhone, quickly edited it in Adobe Premiere Pro, and uploaded to our social media accounts. This example is consistent with the tone and style of social media during my time in this role - little snippets or slices of life from Jubilee residents and staff, meant to convey the homey and community vibe of the program. Additionally, the production lift was intentionally simplified and lightweight, as I prioritized frequent and authentic posts versus polished posts with high production value. https://www.jenzug.com/project-gallery-1 daily 0.75 2016-03-21 https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572726409-QKULUSZI5021EFXHCO8J/2Q%3D%3D-1.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572726458-1C2XP0HPEUCTAY1C6QJZ/2Q%3D%3D.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572727231-9WYFK3VBYB0IU0MTG4G8/9k%3D-1.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572727307-9JIHJUDFPSCVBFQBCUPY/9k%3D.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572727607-OT5AX31UTLG4Y2MV0DI5/Z-1.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572727616-TWYRQVOZ5U44HHFSJBGV/Z-2.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572728004-5MRDTEKVBIA79GK8I5PX/Z.jpg Project Gallery https://www.jenzug.com/home daily 1.0 2022-09-27 https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1556652564172-DEFGQSYWRYLOHSZZ87AI/better.jpg Home https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/67de9c54-227f-41a8-8c5f-b699d3622d57/Jen+Headshot.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/14e0590f-6009-4e35-9ec7-8f2178218cd3/heartbeat.jpg Home https://www.jenzug.com/home-1 daily 0.75 2018-10-31 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg Home - Take Action Ready to take the next step? You can become a contributor to our cause, or participate yourself. https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394848185-CGDDU4QCIRSO4U1270H3/image-asset.jpeg Home - About Find out about our organization, mission, our methods, and the results of our decades of advocacy. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1554402774582-MOM0XNI1AARPNOESEHBA/better.jpg Home https://www.jenzug.com/about-me daily 0.75 2024-09-01 https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/e1fbd6a4-e78c-418b-b0ae-6e1ce29fd4f8/Jen+Headshot.jpeg About Me https://www.jenzug.com/services/writing daily 0.75 2019-05-02 https://www.jenzug.com/contact daily 0.75 2022-04-27 https://www.jenzug.com/creativeworkflow daily 0.75 2022-04-24 https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1556830345940-6KFV9U7UZKDDAFWZYJJU/workshop-1746275_1920.jpg Creative Workflow - Creative Work flow A Process Improvement Case Study https://www.jenzug.com/testimonials daily 0.75 2023-01-27 https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/772be94b-d26f-4f0e-89ae-1001e00fcfe3/ro.jpg Testimonials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/c7be3c78-8ca9-4286-8af4-b3433903ec4f/krystal.jpg Testimonials https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/cb4f274a-a5e1-4d48-a919-ffcb13939d24/spine.jpg Testimonials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenzug.com/services/project-management daily 0.75 2019-05-02 https://www.jenzug.com/introduction daily 0.75 2016-03-21 https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458317460088-Z27X14MAB5X7CAC0DBOG/SQS_DK_carlos_0226-e.jpg Introduction https://www.jenzug.com/intro-sofia daily 0.75 2022-04-27 https://www.jenzug.com/writing-samples daily 0.75 2023-01-28 https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/1556750567452-BRMR7KK9IHI4A4ON311S/post-it-notes-1284667_1920.jpg My Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenzug.com/things-i-explain daily 0.75 2022-10-25 https://www.jenzug.com/things-i-write daily 0.75 2023-06-23 https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/ad8ac599-d049-44e5-be1c-1f8ff16cbb36/Seattle-hafidh-satyanto-UytSb_a2YE0-unsplash.jpeg Things I Write - Make it stand out Photo by Hafidh Satyanto on Unsplash https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/98e43bc2-00c8-42e3-904a-8fed59f22180/TOU+-+blog+post.png Things I Write - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/e3c831c4-1824-4274-ab6e-e310e0e340cb/groundviews+blog+image.jpeg Things I Write - Make it stand out Photo courtesy of Solid Ground. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/d9d52f14-130e-4e54-b539-a3bd2f8d25ed/ghostwriter-freddie-marriage-vSchPA-YA_A-unsplash.jpeg Things I Write - Make it stand out Photo by freddie marriage on Unsplash https://www.jenzug.com/things-i-produce-edit daily 0.75 2023-01-27 https://www.jenzug.com/things-i-produce-edit-1 daily 0.75 2023-06-23 https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/e3c831c4-1824-4274-ab6e-e310e0e340cb/groundviews+blog+image.jpeg Things I Produce & Edit - Make it stand out Photo courtesy of Solid Ground. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/ad8ac599-d049-44e5-be1c-1f8ff16cbb36/Seattle-hafidh-satyanto-UytSb_a2YE0-unsplash.jpeg Things I Produce & Edit - Make it stand out Photo by Hafidh Satyanto on Unsplash https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/98e43bc2-00c8-42e3-904a-8fed59f22180/TOU+-+blog+post.png Things I Produce & Edit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca52a9890f9046321cc4137/d9d52f14-130e-4e54-b539-a3bd2f8d25ed/ghostwriter-freddie-marriage-vSchPA-YA_A-unsplash.jpeg Things I Produce & Edit - Make it stand out Photo by freddie marriage on Unsplash